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Be Online With Business

Course - Digital Marketing Course

Published on 15 May 2021 at 04:67

Be Online - How Google helps Business - CASE STUDY 2

So why we need Google then? Gorgie asked

If you want to visit my office, so to reach here you need to know first about my address and second a medium which can help you to reach my office if you don’t have your own vehicle like we travel via bus. – Albert remind to Gorgie

Yeah! Agree – Gorgie replied

So in digital world your shop is your website or mobile app where your customer can able to learn about you but to reach on your website he must aware about your company name or domain name (web address). If they know web address they can directly visit us via typing our domain name. like – my-business-name.com or my-businesss-name.co.in

But in second scenario - if they don’t remember my domain but they are familiar with my company name so that they can reach to my website via Google search, that’s what google did on internet. – Albert explained deeply and continues –

Google, Bing, Yahoo are all search engine on Internet which have a list of website in their system which act like bus if you know the name where you want to reach. Google doesn’t show you answer, its show you various website where you can find answer.

For instance – In earlier days you search Facebook on Google and then from Google search result you reach to facebook, but later you remember that typing facebook.com on address bar makes your approach direct.

That where Google help if you don’t have Brand recall value like Facebook, until your user able to memorize your url and approach direct to you. Also as Google is dominate over search engine, everyone search on Google to search almost everything’s, you must consider Google as a required place to be present with your website or business presence. – Albert completes his explanation.

So first I need Website and then Website presence on Google, so if someone searches for my name – they can reach to us via Google search result.right? – Gorgie asked

Not only when they search for your name, even if they search for service or product you sale they will able to see your domain as in search result. – Albert replied.

I didn’t thought it’s so easy to understand Internet working! – Gorgie laughed

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