Facebook Ads Algorithm

Course - Facebook Marketing Course

Facebook Ads Algorithm

Facebook Ads Algorithm is different from Facebook News Feed Algorithm (Facebook Zero). Facebook zero is responsible to prioritize your family and friend related post , while Ads Algorithm (consider as Big Black Box by Micheal Stelzner ~ “Founder and CEO of USA based Social Marketing Agency named – Social Media Examiner”)

Facebook Zero (News Feed Algorithm ) is focused on –

1. User focused
2. User Interaction
3. User Interest
4. Friends Family Recommendation

While Facebook Ads Algorithm focused on determining best advertisement to show you on Feed, in order to build positive experience on Facebook among community.
Here is a one case study which helps to understand “How Facebook Ads are helpful , effective and works among community”

Case Study - One

Online Solution (a Computer shop) is in a township, looking for more customer, or sales leads. So they decided to go on Online Presence of their Business and decide to create a Facebook Business Page.
They Create page and target on their niche, they create post among , customer demographic , interest, engaging and entertaining , educational content, which brings organic leads and people engage with them.

(** You will learn about Targeting Niche , Creating page , post and content in upcoming lesson’s. )

So they decide to target more people via Facebook Ads. In a traditional way you can print Big banner for display, can print a flyer or text written advertising note to distribute to every one or maximum people can be aware , you can print flex or boarding and placed them on market area. But via all these means you would first pay for limited marketing area – or geographic and second you spend money to advertise yourself to everyone, well knowing that - market everyone, will increase the customer acquisition cost and everyone is not your customer.

As Online Solution is a team of Problem Solving people , they decided to adapt the better medium through which they can market interested and needed customer, (target or potential customer) via Facebook Ads by specify their target audience –

1. Age group (target people Group)
2. Demographic (habitat)
3. Geographic (location)
4. Interest (engagement)

Then you pay to run an Ad campaign with target people and first its only shows to your target audience and second you pay for potential customer, not for all ( i.e decrease in Customer Acquisition cost) and gives desired result in a short time, as you do the right efforts.

As the target you choose it shows to them and its under their demographic, interest, geographic etc. so the rest of the result based on “How effective and engaging is your post ?”

If people with similar interest, engage with your content they are more likely to follow you and be inside your community and then, your potential customer turns to Your Customer as based on your Service and Products.

That’s what Online Solutions did and get a desired result, with right efforts. Rest with a practice of time you learn with Facebook Insight and Analytics to analysis “How Facebook Ads Respond?” and then, make future marketing plan based on past experience with improvising and updating yourself.

Paying More to Facebook Ads Gives Better Results?

Paying more to Facebook Ads, doesn’t bring you a more leads or people to sell your goods. Paying more to Facebook doesn’t mean your content or post is now more likable.
Facebook bids is only a part of an Ads Total Value, which include –

• Estimate Action Rate
• Quality
• Relevancy

In – short, paying more to Facebook makes you goes inside more people feed, but they like or engage with you is more about how you maintain your Business Online Presence. Post you build or create – are they interactive, connective, engaging and entertaining enough to build engaging ecosystem?
Facebook just shows to more people if you pay more, rest of the result is on your marketing plan and post content creation, videos creation etc.

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