How To Promote | The Marketing Mantra

Course - Facebook Marketing Course

How To Promote Then - The Marketing Mantra

As we discussed earlier, that Facebook feed algorithm doesn’t prioritize public , business or promotional post , instead its more recommend the content from friends , family , interest and react or shared content from known person. So its need to do right marketing with right methodology with right content creation.

It’s all a game of building engagement via like share and comment when you have a good content likable by community or people (then only they like and give review and share it with their friends , and you generate ‘ Ecosystem ’ =) .

"Do Not Promote Product to them! - Educate them, Aware them, Engage Them"

So before we deep dive in a process of doing right marketing method among community , first we discuss lit about Marketing and concept related to it.

The Additional Bonus -

In above paragraph we discuss a lit about conversion cycle of a Target audience into Customer, but marketing is not about generating sales, marketing is about aware them , and build a recall value of your Brand , Business name.

When their need match to their recall value – they remember you and comes to you – Awareness, Build Connection and Recall value is what Marketing Does, When you connect with them , then Sales is done via convince them, and build a long term relationships.

The Process

When you know what Facebook feed prioritize, try to build content which can engage them, Try to aware, educate the community, with entertainment or interesting content. Try to build content which match your message, with interactive visuals, likables by community members, or having their interest mixture in your message. Helps them, admire them, educate them, and build a bond – market yourself as consultant – not salesman.

What to do for best general practice -

1. First don’t hunt in Jungle – be selective with your niche (target audience , don’t sell to everyone ).
2. Be inside Community, join group, pages or connected with peoples.
3. Don’t social to sell, social to share.
4. Don’t promote too much, help other, educate them, admire them, respect everyone – you are the representative of your business – build connection and relation with community member.
5. Post interactive content.
6. Share your message with other, not product - aware them, connect with them.
7. Ask to Audience (build interaction and engagement ).
8. Live Session – (Webinar, Live Event hosting, Live Streaming ).
9. Engaging content with your brand message and their interest similarities, market your Message.
10. Create conversion from potential customer to real customer with good CTA (Call To Action).

We learn the process in details under upcoming lessons, for now let’s first go through this info-graphic diagram.

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