I don't think you need any kind of reference in order to validate the above context and online Business, many companies already goes high with multiple times of sales and customer.
Amazon, Flipkart, Snapdeal, Myntra for E-com store business
Magicbricks for Property Business
Uber, Ola for Driving business
Oyo for Hotel booking and many more and much more.
These are an example of successful online Business to validate online Business and now think about this simple condition and you can relate this example with almost any business. There is the hospital, where you need an appointment in order to meet with Doctor for the checkup -One hospital you have to drive and go to the hospital and make an appointment and then wait for your turn as they tell you when your turn will come. Now you visit there for an hour or half an hour and then you got a meeting with the Doctor.
You share this incident with your friends and he tells you that in some another hospital you can call the hospital for an appointment and they fixed an arrangement.
Next time you went up there and you don't have to wait long as you are already on time of appointment.
“With this you need a guy to attend a call, giving them a details and listing their reason for the meeting and booked a time for them with their name details address.”
You loved it and decide to went to this hospital every time and also spread the awareness about these better hospital service and this make hospital sales on new leads because of better customer experience. This guy is a Tools in online Market, you can call him Website (business Website) who can do these things for you to give your customer better service experience.
Hope you got an overview of online Business fundamental and now Next to you need to About the Set-up or ways you can set up your Online Business.
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